Can I Use Other Analytics Tools Alongside Amazon Attribution?

Can I Use Other Analytics Tools Alongside Amazon Attribution?
Posted by: Nakash Khan Comments: 0

Amazon Attribution is a powerful analytics tool that provides valuable insights into the performance of your advertising campaigns on Amazon. It allows sellers and advertisers to track the impact of their marketing efforts on consumer behavior and sales. However, many businesses wonder if they can complement Amazon Attribution with other analytics tools for a more comprehensive understanding of their marketing strategies. In this blog, we will explore the possibilities of using other analytics tools alongside Amazon Attribution and the benefits it can bring to your business.

Understanding Amazon Attribution:

Amazon Attribution enables advertisers to measure the effectiveness of their marketing activities, both on and off the Amazon platform. It provides data on customer engagements, clicks, and conversions, helping advertisers identify which marketing channels and strategies are driving the most sales. With this information, businesses can make informed decisions to optimize their campaigns and maximize their return on investment (ROI).

Using Other Analytics Tools with Amazon Attribution:

Yes, you can definitely use other analytics tools alongside Amazon Attribution. In fact, it is a common practice among businesses to integrate multiple analytics solutions to gain a holistic view of their marketing efforts. By combining data from different sources, you can gain deeper insights into consumer behavior, track customer journeys across various touchpoints, and refine your marketing strategies accordingly.

Comparison Table: Amazon Attribution vs. Other Analytics Tools

AspectAmazon AttributionGoogle AnalyticsFacebook Analytics
Platform FocusAmazon-specific analyticsWebsite and app analyticsFacebook and Instagram analytics
Marketing PerformanceTracks advertising performance on AmazonTracks website and app performanceTracks advertising on Facebook
Cross-Platform InsightsLimited cross-platform insightsProvides comprehensive insightsAttribution modeling within the Amazon ecosystem
Attribution ModelingAttribution modeling within Amazon ecosystemSupports various attribution modelsAttribution modeling available

Stats on Amazon Attribution Usage:

  • According to Amazon Advertising’s official website, businesses using Amazon Attribution have seen a 20-30% increase in sales attributed to advertising.
  • A study by Kenshoo found that marketers using Amazon Attribution experienced a 52% higher return on ad spend (ROAS) compared to those who did not use the tool.


Q: Can I track social media ad performance with Amazon Attribution?

A: As of now, Amazon Attribution primarily tracks advertising performance on Amazon’s platform. To track social media ad performance, you may need to rely on other analytics tools like Facebook Analytics or Google Analytics.

Q: Are there any limitations to using multiple analytics tools?

A: Using multiple analytics tools can sometimes lead to discrepancies in data, as different platforms may use different attribution models and data collection methods. It’s essential to ensure data consistency and accuracy when integrating various analytics tools.


Integrating other analytics tools alongside Amazon Attribution can provide a more comprehensive view of your marketing efforts and customer behavior. While Amazon Attribution focuses on tracking advertising performance within the Amazon ecosystem, other analytics tools like Google Analytics and Facebook Analytics can give you insights into your website, app, and social media performance. By leveraging data from multiple sources, you can refine your marketing strategies, optimize your campaigns, and drive better results for your business. However, it’s crucial to ensure data consistency and consider the strengths and limitations of each analytics tool to make well-informed decisions.

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